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    Shenghua concept
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    innovate That is, enterprises should always maintain the vitality of innovation. Innovation is the eternal theme of enterprise development, the enterprise only maintained the vitality of innovation, enterprises will maintain healthy and sustainable development.

    self-confidence That is, the enterprise and staff should have self-confidence. The self-confidence, to stimulate the staff is subjective initiative, encourage enterprises to enter the fast track of development.

    major That is, enterprises should take the professional road. To maintain their own professional characteristics, thus, enterprises play has its own characteristics, in an invincible position in the market.

    Get some action That is, action. No matter what kind of decision, all need to resolutely implement the staff without quick action. Only in this way, the decision to the ground, and toward the set goal.

    To open up That is, the enterprise to keep open. The enterprises in the market economy, it must remain open to the maximum extent, absorb and learn from foreign experience, self perfection, beyond the self, so that enterprises in an invincible position.

    gung ho That is, the enterprise and the customer, enterprise and staff to achieve good. At the same time, the development of the enterprise results in the social returns, will benefit all employees. While the development of enterprises will benefit customers, good service, so that businesses and customers to achieve mutual benefit and win-win.

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